About Me

For more than 20 years, I've helped heritage and lifestyle brands evolve by connecting consumer insight, brand strategy, and creative leadership into meaningful business growth.

I believe the strongest brands don't begin with product—they begin with people. Understanding people first creates products, stories, and experiences that remain relevant over time.

Throughout my career, I've led global design organizations, transformed product portfolios, modernized iconic brands, and built high-performing teams. My goal is always the same: create brands people want to be part of.

Leadership Philosophy

This belief became Creating Belonging—my philosophy for building brands, leading teams, and creating meaningful consumer connection.

Selected Impact

* Led creative strategy for a $720M+ global lifestyle portfolio

* Delivered Women's +30% YoY and Men's +15% YoY over six consecutive years

* Launched Wrangler's largest-ever women's product, generating 175% YoY growth

* Expanded margins from 35% to 65%

* Led enterprise transformation initiatives improving speed to market and organizational alignment

What Drives Me

Consumer First • Connection • Curiosity • Clarity & Accountability • People Growth